07 – Visual Communication | Swarm
Swarm Netzwerk
Campaign on Insect Decline
Graphic Design & Concept
Supervision: Prof. Michael Gais, Prof Katrin Müller-Russo
In addition to providing information, the idea of interconnectedness plays a central role: the campaign seeks to make engagement visible and encourage people to become active within their own communities.
The project includes the development of a logo, a defined color and typographic system, and graphic elements that function as a recognizable visual language. Furthermore, applications such as print products, digital formats, and motion design were created to make the campaign tangible across different contexts.